Study title

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly. The survey was carried out by TNS Sifo and involved 1000 individuals who answered a web survey between October 15 and 19, 2010. The survey comprised 38 institutions/companies/media companies and political parties. The 2010 survey also included questions about how people perceive and would like the modern city to be, and where they would like to live. Purpose: To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.