Study title

These data detail mask wearing behaviour in the COVID-19 pandemic in the UK. In total, we surveyed 18,805 adults across the UK over a period of 34 days, regarding their face covering behaviours. We performed an experiment where we showed respondents a media communication and assessed change in behavioural intentions related to masks and mask wearing This study is part of ‘Between environmental concerns and compliance: How does media messaging affect motivation and choice between disposable versus reusable facemasks?’ (AH/W003813/1), funded by the Arts and Humanities Research Council. Some of the questions used in this survey were asked in another survey earlier in the COVID-19 pandemic (data entitled: UK Mask Wearing Behaviour and Attitudes in the COVID-19 Pandemic, Survey 1, 2022 available via related resources).Facemasks are a crucial part of UK strategy to contain and mitigate transmission of COVID-19. While disposable facemasks present a convenient, low-cost solution, they carry greater associated environmental costs than reusable masks which are less likely to be discarded but require higher financial outlay. Although clearly central, the influence of media messaging - positive or negative - in determining people's mask-wearing choices is unknown, despite the considerable medical and environmental implications. This project will explore the complex factors underpinning consumer choice of masks and the adoption or rejection of facemask wearing, including responsible disposal of masks, by using multi-disciplinary methods to evaluate constructive and destructive messaging around (a) mask-wearing and motivation, and (b) sustainable choices within the facemask wearing arena. There are three components: 1. Assessing the influence and effectiveness of media messaging around the wearing of facemasks to date. 2. Examining the ways in which more effective media messaging can be developed to respond to rising rates of infection as well as potential long-term facemask...