Summary information
Study title
Media Analysis (MA 87, Print Media)
Creator
Arbeitsgemeinschaft Media-Analyse, Frankfurt
Media-Micro-Census, Frankfurt
Study number / PID
ZA1619, Version 1.0.0 (GESIS)
10.4232/1.1619 (DOI)
Data access
Information not available
Series
Not available
Abstract
Media usage of the population in 1986.
The main focus of this survey part is on a detailed recording of the
print media, while information on the radio media were recorded more
summarily.
Topics: frequency of conducting selected leisure activities; use of
radio and television; detailed determination of familiarity and
frequency of use of newspapers, magazines as well as inserts with radio
and television schedules; subscriptions to newspapers and magazines;
number of magazines subscribed to; knowledge and use of reading
circles; subscription to reading circle; place of reading publications
from reading circle; membership in a book club; frequency of going to
the movies and time of last trip to the movies; possession of a
telephone; number of telephones and main extensions in the household;
possession of bicycle; number of cars available to the household;
number of cars with car radio; car radios with cassette player and
radio traffic service decoder; number of television sets as well as
type and features of the equipment; possession or planned acquisition
of one or several video recorders; number of video cassettes in the
household; place and frequency of renting video cassettes; possession
of a video camera; presence of personal computer and video games; type
of antenna connection; presence of a cable connection on the street, in
the building or residence; number of selected devices of entertainment
electronics in the household; possession of durable economic goods;
having a yard; pets; public transportation close to home; residential
status and number of renters in the building; age of building; length
of residence in the building; performing do-it-yourself and repair
activities; time of last vacation trip and vacation destination; party
preference; shopping habits in purchase of food and beverages;
preferred type of business.
Demography: age; sex; marital status; year of marriage and number of
years of marriage; religious denomination; school education;...
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Keywords
Methodology
Data collection period
11/1985 - 12/1986
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Multi-stage stratified random sample (ADM mastersample)
Kind of data
Not availableData collection mode
Oral survey with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1987
Terms of data access
C - Data and documents are only released for academic research and teaching after the data depositor's written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Related publications
Not available