Summary information

Study title

Media Analysis (MA 87, Print Media)

Creator

Arbeitsgemeinschaft Media-Analyse, Frankfurt
Media-Micro-Census, Frankfurt

Study number / PID

ZA1619, Version 1.0.0 (GESIS)

10.4232/1.1619 (DOI)

Data access

Information not available

Series

Not available

Abstract

Media usage of the population in 1986. The main focus of this survey part is on a detailed recording of the print media, while information on the radio media were recorded more summarily. Topics: frequency of conducting selected leisure activities; use of radio and television; detailed determination of familiarity and frequency of use of newspapers, magazines as well as inserts with radio and television schedules; subscriptions to newspapers and magazines; number of magazines subscribed to; knowledge and use of reading circles; subscription to reading circle; place of reading publications from reading circle; membership in a book club; frequency of going to the movies and time of last trip to the movies; possession of a telephone; number of telephones and main extensions in the household; possession of bicycle; number of cars available to the household; number of cars with car radio; car radios with cassette player and radio traffic service decoder; number of television sets as well as type and features of the equipment; possession or planned acquisition of one or several video recorders; number of video cassettes in the household; place and frequency of renting video cassettes; possession of a video camera; presence of personal computer and video games; type of antenna connection; presence of a cable connection on the street, in the building or residence; number of selected devices of entertainment electronics in the household; possession of durable economic goods; having a yard; pets; public transportation close to home; residential status and number of renters in the building; age of building; length of residence in the building; performing do-it-yourself and repair activities; time of last vacation trip and vacation destination; party preference; shopping habits in purchase of food and beverages; preferred type of business. Demography: age; sex; marital status; year of marriage and number of years of marriage; religious denomination; school education;...
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Keywords

Not available

Methodology

Data collection period

11/1985 - 12/1986

Country

Germany

Time dimension

Not available

Analysis unit

Not available

Universe

Not available

Sampling procedure

Multi-stage stratified random sample (ADM mastersample)

Kind of data

Not available

Data collection mode

Oral survey with standardized questionnaire

Access

Publisher

GESIS Data Archive for the Social Sciences

Publication year

1987

Terms of data access

C - Data and documents are only released for academic research and teaching after the data depositor's written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.

Related publications

Not available