Study title

During the autumn of 1983 the Swedish Telecommunications Administration (Televerket) put trial networks for cable television into operation in Lund. One of the reasons that Lund was chosen as the first test area was its relatively proximity to continental Europe, a proximity that made it possible for to receive terrestrial TV broadcasts from East and West Germany. Cable transmissions began on October 31st 1983. The survey deals with the media and leisure habits of the Lund respondents before the start of cable transmissions. It also deals with the level of interest in, and willingness to pay for, cable services. The second stage of the survey deals with the same respondents two years after the first data collection and, therefore, two years after the introduction of cable services. The purpose of this study is to map the changes brought about by cable, if any, in a specific population over time.