Study title

The project «Power From the People? Driving Forces and Hindrances» investigated what experiences people have with electricity on their own roof, what motivates people to choose solar cells, and what barriers people have to start their own electricity generation. They also looked at which other players they must relate to and what policies are needed to get more people on solar power. The main goal of the project was to understand the driving forces and barriers for households to become Plus customers (producing electricity from solar cells in their own homes). The study was used for research and investigation purposes.