Study title

Abstract copyright UK Data Service and data collection copyright owner.

To measure the extent to which information about jobs has reached recently recruited apprentices, with the object of making coalfield and area comparisons of the effectiveness of the different sources.
Main Topics:

Variables
Data are given on the effectiveness of: a) information received as a result of liaison between Coal Board officials and educational authorities and the Youth Employment Services (Board films shown in schools, pit visits, pamphlets distributed to careers masters and youth employment officers); b) advertising media (press advertising, posters, cinema and television advertising) and c) personal contacts (information from friends or relatives employed by the Coal Board). Subjective assessments of the effectiveness of publicity seen or heard, on the job decision-making process. Also, whether respondent is a mining apprentice or a craft apprentice.