Summary information

Study title

Direct Marketing Farms Survey, 1979

Creator

Bowler, I. R., University of Leicester, Department of Geography

Study number / PID

2281 (UKDA)

10.5255/UKDA-SN-2281-1 (DOI)

Data access

Restricted

Series

Not available

Abstract

Abstract copyright UK Data Service and data collection copyright owner.

The main aims of the Direct Marketing Farms Survey, 1979 were:

to establish the structural characteristics of pick-your-own direct marketing enterprises on farms in England;
to estimate the areas of crops under pick-your-own;
and to measure recent changes in pick-your-own and motives of farmers.

Main Topics:

Variables: size of farm, areas of pick-your-own crops 1970-77, main motives for pick-your-own, services provided, impact of pick-your-own on farm business, types of advertising, pricing policy, locational attributes: roads, urban areas

Consumption and consumer behaviourAgriculture and rural industry

ACCESS TO COUNTRYSIDEADMINISTRATIVE AREASADVERTISINGAGEAGRICULTURAL BUILDINGSAGRICULTURAL COOPERATIVESAGRICULTURAL ENTERPRISESAGRICULTURAL EQUIPMENTAGRICULTURAL MARKETINGAGRICULTURAL WORKERSANCILLARY FARM ENTERPRISESATTITUDES

Data collection period

31/08/1979

Country

England

Time dimension

Cross-sectional (one-time) study

Analysis unit

National

Universe

All farms with registered pick-your-own enterprises

Sampling procedure

No sampling (total universe)

Kind of data

Numeric

Data collection mode

Not available

Publisher

UK Data Service

Publication year

1988

Terms of data access

The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.

Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.

Bowler, I. (1982) 'Direct marketing in agriculture: : a British example', Tijdschrift voor Economische en Sociale Geografie, 22-31
Bowler, I. (1981) A progress report on direct sales [Research report], : FPSA.
Bowler, I. (1981) 'Self-service down on the farm', Geography, 147-150
Bowler, I. (1980) 'Pick-and-pay: : the do-it-yourself way to instant marketing', Farmers Weekly
Bowler, I. (1981) 'Some characteristics of an innovative form of agricultural marketing', Area, 307-314
Bowler, I. (1983) 'A profile of customers to pyo and farm shops', The Grower, 22-25
Bowler, I. (1981) 'Pick-your-own crop and price trends for 1981', The Grower
Bowler, I. (1981) Direct marketing in British agriculture: : a survey of pick- your-own farms in the English counties, [Working paper].: University of Leicester.