Summary information

Study title

Media barometer 2005

Creator

Nordicom - Nordic Information Centre for Media and Communication Research, University of Gothenburg

Study number / PID

snd0859-1-1.0 (SND)

https://doi.org/10.5878/002335 (DOI)

Data access

Restricted

Series

Not available

Abstract

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The study intends to highlight the proportion of the Swedish population having used on an average day in each year studied a number of specific media: radio, television, teletext, video, movies, audio cassette, record player / CD, newspaper, tabloid, weekly / monthly newspaper, magazine and book (from 1995 are also direct mail and new media technologies are included); a specific area is related to Internet use. Purpose: Describe the trends and changes in people's use of mass media.

Methodology

Data collection period

31/01/2005 - 20/06/2005

Country

Sweden

Time dimension

Longitudinal: Trend/Repeated cross-section

Analysis unit

Individual

Universe

Individuals aged 9-79 years

Sampling procedure

Data collection was performed for 42 randomly selected days during the periods from 31/1 to 20/6 and 19/8 to 12/12 2005. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 5860 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 5223 people was achieved. Of these, interviews were conducted with 3436 people. This means that the survey has a response rate of 70 percent. The proportion of pronounced refusals was 15 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.
Probability: Stratified
Probability: Simple random

Kind of data

Not available

Data collection mode

Telephone interview
Telephone interview

Access

Publisher

Swedish National Data Service

Publication year

2008

Terms of data access

Access to data through SND. Access to data is restricted.

Related publications

Not available