Summary information
Study title
Mediana Reading, Watching, Listening
Creator
Možic, Dejan (IRM Mediana)
Study number / PID
BGP98 (ADP)
URN:SI:UNI-LJ-FDV:ADPBGP98 (NUK)
https://doi.org/10.17898/ADP_BGP98_V1 (doi)
Data access
Information not available
Series
Not available
Abstract
The purpose of this research was to get the overall picture of slovenian media. With this empirical research we defined the slovenian media strategy. We gained the aims using quantative and qualitative evaluation with the selection of media diversity. The method helped us to achive the optimal coverage with target groups which showed the changes in media perception. Media planing was based on research basic indicators accompaying reading, watching and listening habits. Simultaneously, for better orientation we included the concept of free time usage, views on life style and general demography on selected population.
The purpose of this research was to get the overall picture of slovenian media. With this empirical research we defined the slovenian media strategy. We gained the aims using quantative and qualitative evaluation with the selection of media diversity. The method helped us to achive the optimal coverage with target groups which showed the changes in media perception. Media planing was based on research basic indicators accompaying reading, watching and listening habits. Simultaneously, for better orientation we included the concept of free time usage, views on life style and general demography on selected population.
The purpose of this research was to get the overall picture of slovenian media. With this empirical research we defined the slovenian media strategy. We gained the aims using quantative and qualitative evaluation with the selection of media diversity. The method helped us to achive the optimal coverage with target groups which showed the changes in media perception. Media planing was based on research basic indicators accompaying reading, watching and listening habits. Simultaneously, for better orientation we included the concept of free time usage, views on life style and general demography on selected population.
The purpose of this research was to get the overall picture of slovenian media. With this empirical research we defined the slovenian media strategy. We gained the aims using quantative and qualitative evaluation with the selection of media diversity. The method helped us to achive the optimal coverage with target groups which showed the changes in media perception. Media planing was based on research basic indicators accompaying reading, watching and listening habits. Simultaneously, for better orientation we included the concept of free time usage, views on life style and general demography on selected population.
The purpose of this research was to get the overall picture of slovenian media. With this empirical research we defined the slovenian media strategy. We gained the aims using quantative and qualitative evaluation with the selection of media diversity. The method helped us to achive the optimal coverage with target groups which showed the changes in media perception. Media planing was based on research basic indicators accompaying reading, watching and listening habits. Simultaneously, for better orientation we included the concept of free time usage, views on life style and general demography on selected population.
Topics
Keywords
Methodology
Data collection period
01/1998 - 12/1998
Country
Slovenia
Time dimension
OtherDaily personal interviews all over Slovenia
Analysis unit
OtherNo information.
Individual
Universe
Individual from 10 to 75 years old.
Sampling procedure
Probability: Multistage
Kind of data
NumericNumeric
Data collection mode
Self-administered questionnaire
Access
Publisher
Arhiv družboslovnih podatkov = Social Science Data Archives
Publication year
2024
Terms of data access
The data is accessible for scientific purposes only and licenced under a Creative Commons Attribution + NonCommercial 4.0 International Licence. Users may use the data only for the purposes stated in the registration form and in accordance with professional codes of ethics. Users expressly agree to maintain the confidentiality of the data and to conduct analyses without attempting to identify the individuals and institutions covered by the materials.
Related publications
Not available