Study title

Abstract copyright UK Data Service and data collection copyright owner.The Going for Gold: the Intangible Effects of the 2012 Olympic Games in London, Paris and Berlin, 2011-2013 project measured the intangible impact of the 2012 Olympic Games in London, Paris and Berlin. It achieved this by gathering primary longitudinal data from individuals living in each of the three cities over the period 2011-2013 to see what effect, if any, the Olympics had on a comprehensive set of subjective well-being (SWB) outcomes. In particular, it uniquely showed how these outcomes relate to one another and change over time. Importantly for public policy, it also sheded light on the degree to which different components of SWB are predictive of changes in behaviour that policy-makers are concerned with (e.g. diet and physical activity). The survey research comprised three main elements: In Year 1 (2011): A mixed methodology approach (online/telephone), with a total 26,142 interviews achieved; In Year 2 (2012): A mixed methodology approach (online/telephone) following up all individuals interviewed in Wave 1 with a total of 14,838 interviews achieved; In Year 3 (2013): A mixed methodology approach (online/telephone) following up all individuals interviewed in in Wave 2 with a total of 9,282 interviews achieved. Individuals were interviewed using the same mode (either online or telephone) for each of the Waves they took part in. The sample consisted of individuals who live within the three metropolitan areas of London, Paris and Berlin. In order to maximise sample sizes, surrounding suburbs and region were included. The areas included in our sample are defined as follows: Greater London region, Paris Zone Urbaine and Berlin and Umland. The online survey was conducted using the Ipsos Interactive Services Panel (IIS). In London and Berlin, this was topped up with sample from other panel providers to maximise the sample size. The online sample was released on a rolling weekly basis...