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indirect measures 
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Dataset Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs

R.W. Hoek (Radboud University); E. Rozendaal (Radboud University); H.T. van Schie (Radboud University); (2 more)
Data sets and syntax files related to published article:Hoek, R. W., Rozendaal, E., Van Schie, H. T., Van Reijmersdal, E. A., & Buijzen, M. (2020). Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs. Front. Psychol. 11:451. doi: 10.3389/fpsyg.2020.00451Watching vlogs of social media...
Advertising literacyIndirect measuresChildrenSocial SciencesSocial SciencesAdvertising susceptibilityInfluencer marketing (3 more)
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Study description available in:EN
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