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RETAIL INDUSTRY
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Consumer focus groups on online shopping for fashion and product visualisation technology
Focus group discussions with women in Manchester and Edinburgh on female consumer perceptions about online shopping for fashion, and product visualisation technology on shop websites. Participants discussed how they currently shop online and in shops and how they prefer to visualise items on shop websites. After showcasing novel visualisation technologies allowing shoppers...
Evolution of brand consciousness, Retail change and intergenerational factors - Interviews
This data collection consists of (1) 84 individual interview transcripts in Word 9 which have 129 corresponding voice recordings in MP3 format; (2) 5 co-operative inquiry interviews (2 respondents doing a self-interview) in word 9 with 6 corresponding voice files in MP3; (3) 62 short field notes in Word 9; (4) 9 shopping diaries that relate to the co-operative inquiry in...