Topic
Search topics
Keywords
FOCUS GROUP
Collection years
Country
Search countries
Publisher
Search publishers
Consumer trust and traceability focus groups and survey
Using a purposive sampling method at four locations across the UK, participants were invited by a marketing company to attend one of eight scheduled focus groups sessions (January 2016). Groups were segregated on the basis of sex, age and socio-economic grouping to facilitate easier interaction between group members. Therefore in total, 67 individuals participated - 50...