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E-CIGARETTES
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Tackling Smoker Misperceptions about E-cigarettes Using Expert Videos, 2019-2021
The pervasive misperception that e-cigarettes are equally or more harmful than combustible cigarettes is a barrier to current smokers switching to e-cigarettes. To tackle misperceptions, public health bodies are using informational videos, although their efficacy is unknown. In our online study, current UK smokers who do not vape (n = 382) were randomized to view either: (1)...