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1 study found in English from a total of 37423
Keywords
BRAND VALUE 
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Brand valuation using Google trends, 2004-2014

von Graevenitz, G, Queen Mary University of London; Helmers, C, Santa Clara University, California; Millot, V, OECD; (1 more)
Data collection of search data retrieved from Google Trends for brands of car manufacturers and their car brands as well as data for the brands of listed companies active in Europe. Data were retrieved using R code for a list of keywords of interest. The aim of this project was to investigate whether data from Google Trends could be used to value brands. Currently brand...
AUTOMOTIVEGOOGLE TRENDSBRAND VALUELISTED COMPANIES2018
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Study description available in:EN
Data access:Open
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