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          <titl xml:lang="en">DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 1504</titl>
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        <titl xml:lang="en">Mirror Group Newspapers Household Readership and Consumption Survey, 1974</titl>
        <IDNo xml:lang="en" agency="UKDA">1504</IDNo><IDNo xml:lang="en" agency="DOI">10.5255/UKDA-SN-1504-1</IDNo>
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        <AuthEnty xml:lang="en">IPC Magazines, Surveys Division
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        <copyright xml:lang="en">No information recorded</copyright>
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        <distrbtr xml:lang="en">UK Data Service</distrbtr>
        <distDate xml:lang="en" date="1982-01-01T00:00:00Z">01 January 1982</distDate>
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OF HOUSEHOLD</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/f56e5510-67b9-47c0-9b98-2069326d32ea">HEATING SYSTEMS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/c57833c7-f3ad-43d5-8ebb-b82b5bcba63f">HOLIDAYS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/19d6be4b-f499-47ec-b0ed-7622939cd955">HOLIDAYS ABROAD</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/7d9ac408-be18-4fba-8c18-e49269773cef">HOME BUYING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/d56ba80c-606b-461d-8a0e-87018f44cf85">HOME OWNERSHIP</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/8a80f878-851c-4f47-a451-a8fe75b81aad">HOUSEHOLDS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/6f628e04-cd98-4e7d-a50c-3078fe506f7f">HOUSING</keyword><keyword xml:lang="en" vocab="ELSST" 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vocabURI="https://elsst.cessda.eu/id/3d92431b-b64d-4266-a464-e3461df55e5d">RESIDENTIAL MOBILITY</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/bcb01a97-863b-4603-8f11-1df61e24d493">ROAD VEHICLE MAINTENANCE</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">ROOMS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">RUBBER PRODUCTS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/ce7343fe-8c33-4cb4-9303-003ad2abab73">SAVINGS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/27282e9b-1714-4810-910f-e7616718325a">SHOPPING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/17c4b30a-8659-4095-9e57-610fb618c382">SOCIAL CLASS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/532e2026-d631-4e6f-b808-2625cad8e55d">SOCIAL SECURITY</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/3f13a7a8-5a4f-403b-a462-13fe5d3c5128">STANDARD OF LIVING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/b18637b1-e66c-4fc3-8e66-82ab08f8cd89">TELEPHONES</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/3916c85a-7984-4c1e-bd04-9e1f4e534398">TELEVISION CHANNELS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">TELEVISION RECEIVERS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/ed0f05a9-5860-45d0-9a46-96017abb1dc1">TELEVISION VIEWING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">TINNED FOODS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">TOBACCO</keyword>
        <topcClas xml:lang="en">Consumption and consumer behaviour</topcClas>
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      <abstract xml:lang="en">&lt;B&gt;Main Topics&lt;/B&gt;:&lt;BR&gt;</abstract><abstract xml:lang="en">Variables&lt;br&gt; Two questionnaires were administered: one relating to the household, and one each to all adults over 15 years living in the household.&lt;br&gt; Household questionnaire:&lt;br&gt; Household composition; shopping frequency and weekly expenditure; housing tenure and type; heating; expenditure on houshold items; gardening equipment; motor vehicle use and ownership; holidays.&lt;br&gt; Individual questionnaire:&lt;br&gt; Occupation; age; sex; income; holidays; motor vehicle ownership and use; purchasing of petrol; tyres; expenditure on servicing; readership of motoring magazines; ownership of radios; record players; cameras; clothing expenditure and where purchased; purchasing of convenience foods; expenditure on alcohol and tobacco; readership of newspapers and periodicals; savings and bank accounts.</abstract>
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        <collDate xml:lang="en" event="single">10 May 1974 - 21 September 1974</collDate><collDate xml:lang="en" date="1974-05-10T00:00:00Z" event="start">10 May 1974</collDate><collDate xml:lang="en" date="1974-09-21T00:00:00Z" event="end">21 September 1974</collDate>
        <nation xml:lang="en">Great Britain</nation>
        <anlyUnit xml:lang="en">Individuals<concept/></anlyUnit><anlyUnit xml:lang="en">Families/households<concept/></anlyUnit><anlyUnit xml:lang="en">National<concept/></anlyUnit><anlyUnit xml:lang="en">Households<concept/></anlyUnit><anlyUnit xml:lang="en">Consumers<concept/></anlyUnit><anlyUnit xml:lang="en">Adults<concept/></anlyUnit>
        <universe xml:lang="en" clusion="I">Private housholds and adults living in them in Great Britain</universe>
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        <sampProc xml:lang="en">Multi-stage stratified random sample<concept/></sampProc><sampProc xml:lang="en">a three-stage sample was used. The first stage consisted of 91 constituencies in England and Wales and 30 constituencies in Scotland. The larger sampling fraction in Scotland was in order to be able to analyse Scotland in more detail than would have been possible if the same fraction had been used as for England and Wales. The primary sampling units were 242 polling districts selected from the 121 constituencies. The final stage involved the selection of addresses containing electors taken from the chosen polling districts<concept/></sampProc>
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