2026-03-13T23:59:23Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

99d55809b17c6f0ea0568a9b74398dfd0c91c6ec1b1c9f508eb6090c74be5c0c 2025-06-17T03:28:22Z language:svopenaire_data

ORVESTO 1978-I Swedish National Data ServiceSvensk nationell datatjänst Landing page ORVESTO 1978-I Sweden now 1978-I snd0033-1-1.0https://doi.org/10.5878/002472 Testologen Ltd. Testologen AB Swedish National Data ServiceSvensk nationell datatjänst 1983-12-01 Landing page consumptionkonsumtionnewspaper readershiptidnings läsekretsperiodicals readershiptidskrifts läsekretsshoppingshoppingretail outletsförsäljningsställendomestic applianceshushållsapparatconsumer goodskonsumtionsvarormembershipmedlemskapattitudesattityderdrinking behaviouralkoholvanororganizationsorganisationerinterest (cognitive processes)intresse (kognitiva processer)frequencyfrekvenspurchasingköpproductsprodukterreadershipläsekretscognitive processeskognitiva processerelectrical equipmentelektrisk utrustningderived quantitieshärledda storheteralcohol usealkoholanvändningequipmentutrustningmass media usemediaanvändningquantitiesstorhetersubstance usesubstansanvändningmass mediamassmediaphysical propertiesfysiska egenskaperlifestyle and healthhälsobeteendemass communicationmasskommunikationpropertiesegenskaperwell-being (health)välbefinnande (hälsa)communicationskommunikationtechnology and innovationteknologiscientific researchnaturvetenskaplig forskningscience and technologyvetenskap och teknologi Consumption and consumer behaviourKonsumtion och konsumentbeteendeSocial SciencesSamhällsvetenskapMedia StudiesMedievetenskapMediaMediaPublic relationsPublic relationsMedia and CommunicationsMedie- och kommunikationsvetenskapECONOMICSEKONOMIMEDIA, COMMUNICATION AND LANGUAGEMEDIA, KOMMUNIKATION OCH SPRÅK In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed. Purpose: Collect broad information about interests, purchasing habits and media choicesIn the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed. Syfte: Samla in en bred information om intressen, köpvanor och mediaval 1977-10-191977-12-301977-11-031978-01-121977-12-021978-02-03 SwedenSverige IndividualIndivid Longitudinal: Trend/Repeated cross-sectionLongitudinell: Trend/Upprepat tvärsnittLongitudinalLongitudinell Probability: Simple randomSannolikhetsurval: obundet slumpmässigt urvalProbabilitySannolikhetsurval Self-administered questionnaire: paperSjälvadministrerat frågeformulär: papperSelf-administered questionnaire: paperSjälvadministrerat frågeformulär: papperSelf-administered questionnaire: paperSjälvadministrerat frågeformulär: papper Access to data through SND. Data are accessible by order.Åtkomst till data via SND. Data är tillgängliga via beställning. https://snd.gu.se snd0033-1 2019-02-06T11:37:46Z ddi:codebook:2_5