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          <titl xml:lang="en">DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 6784</titl>
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        <titl xml:lang="en">National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure, NHS Tees, 2010</titl>
        <IDNo xml:lang="en" agency="UKDA">6784</IDNo><IDNo xml:lang="en" agency="DOI">10.5255/UKDA-SN-6784-1</IDNo>
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        <AuthEnty xml:lang="en">Public Knowledge
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        <copyright xml:lang="en">Copyright NHS Tees</copyright>
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        <fundAg xml:lang="en">NHS Tees</fundAg>
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        <distDate xml:lang="en" date="2011-06-22T12:38:46Z">22 June 2011</distDate>
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        <topcClas xml:lang="en">Health care services and policies</topcClas><topcClas xml:lang="en">Social behaviour and attitudes</topcClas><topcClas xml:lang="en">Specific diseases, disorders and medical conditions</topcClas>
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      <abstract xml:lang="en">&lt;P&gt;Abstract copyright UK Data Service and data collection copyright owner.&lt;/P&gt;&lt;p&gt;The &lt;span style="font-style: italic;"&gt;Cancer Awareness Measure&lt;/span&gt; (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).&lt;br&gt;&lt;br&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).&lt;/p&gt;</abstract><abstract xml:lang="en">Independent market research company Public Knowledge were commissioned by NHS Tees to conduct research to assess cancer awareness, using the validated Cancer Awareness Measure (CAM). Data were collected using a combined face-to-face street and door-knocking methodology from the most deprived wards served by NHS Tees, specifically: NHS Hartlepool, NHS Redcar and Cleveland, NHS Stockton on Tees and NHS Middlesbrough. &lt;br&gt; &lt;br&gt; Further information about the CAM may be found on the &lt;a href="http://info.cancerresearchuk.org/spotcancerearly/naedi/AboutNAEDI/Researchevaluationandmonitoring/naedi_cam/" title ="Cancer Research UK Cancer Awareness Measures (CAMs)"&gt;Cancer Research UK Cancer Awareness Measures (CAMs)&lt;/a&gt; web page.&lt;br&gt;</abstract><abstract xml:lang="en">&lt;B&gt;Main Topics&lt;/B&gt;:&lt;BR&gt;&lt;br&gt;</abstract>
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        <collDate xml:lang="en" event="single">November 2010 - December 2010</collDate><collDate xml:lang="en" date="2010-11-01T00:00:00Z" event="start">01 November 2010</collDate><collDate xml:lang="en" date="2010-12-01T00:00:00Z" event="end">01 December 2010</collDate>
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        <geogCover xml:lang="en">North Yorkshire</geogCover><geogCover xml:lang="en">Tyne and Wear</geogCover><geogCover xml:lang="en">Redcar and Cleveland</geogCover><geogCover xml:lang="en">Stockton on Tees (District)</geogCover>
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