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        <titl xml:lang="en">Cancer Research UK Cancer Awareness Measures, September 2022</titl>
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        <copyright xml:lang="en">&lt;a href="https://www.nationalarchives.gov.uk/information-management/re-using-public-sector-information/uk-government-licensing-framework/crown-copyright/" target="_blank"&gt;© Crown copyright&lt;/a&gt;. The use of these data is subject to the &lt;a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank"&gt;UK Data Service End User Licence Agreement&lt;/a&gt;. Additional restrictions may also apply.</copyright>
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        <distDate xml:lang="en" date="2024-01-10T09:11:41Z">10 January 2024</distDate>
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        <topcClas xml:lang="en">General health and well-being</topcClas><topcClas xml:lang="en">Health care services and policies</topcClas><topcClas xml:lang="en">Social behaviour and attitudes</topcClas><topcClas xml:lang="en">Specific diseases, disorders and medical conditions</topcClas>
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      <abstract xml:lang="en">&lt;P&gt;Abstract copyright UK Data Service and data collection copyright owner.&lt;/P&gt;&lt;p&gt;The &lt;span style="font-style: italic;"&gt;Cancer Awareness Measure&lt;/span&gt; (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).&lt;br&gt;&lt;br&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).&lt;/p&gt;</abstract><abstract xml:lang="en">&amp;#10;&lt;div class="x_x_x_OutlineElement x_x_x_Ltr x_x_x_SCXW166487263 x_x_x_BCX0"&gt;&amp;#10;&lt;p class="x_x_x_Paragraph x_x_x_SCXW166487263 x_x_x_BCX0"&gt;CAM data have been collected by CRUK approximately every two years from 2008 to 2019, moving to bi-annual in 2021. The COVID specific CAM was developed in 2020 and 2021 to measure the longitudinal impact of COVID-19 pandemic on cancer attitudes and behaviour and to understand the contextual influences on cancer attitudes and behaviour during the COVID-19 pandemic.&lt;br&gt;&lt;br&gt;Further information about the CAM may be found on the&amp;#160;&lt;a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam#CAM_Use3" target="_blank"&gt;Cancer Research UK Cancer Awareness Measures&lt;/a&gt;&amp;#160;(CAMs) webpage.&lt;br&gt;&lt;/p&gt;&lt;/div&gt;&lt;div class="x_x_x_OutlineElement x_x_x_Ltr x_x_x_SCXW166487263 x_x_x_BCX0"&gt;&amp;#10;&lt;/div&gt;&amp;#10;</abstract><abstract xml:lang="en">&lt;B&gt;Main Topics&lt;/B&gt;:&lt;BR&gt;&lt;br&gt;</abstract><abstract xml:lang="en">&lt;p&gt;The CAM questionnaire addressed the following topics:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;public awareness of cancer symptoms&lt;/li&gt;&lt;li&gt;public knowledge of cancer risk factors&lt;/li&gt;&lt;li&gt;barriers and enablers to help seeking&lt;/li&gt;&lt;li&gt;uptake of screening programmes (cervical, bowel, breast)&lt;/li&gt;&lt;li&gt;barriers to cancer screening (cervical, breast and bowel)&lt;/li&gt;&lt;li&gt;experience of breast and cervical cancer screening&lt;/li&gt;&lt;li&gt;symptom experience including further tests&lt;/li&gt;&lt;li&gt;impact of COVID-19 on help seeking behaviour&lt;/li&gt;&lt;li&gt;co-morbidities&lt;/li&gt;&lt;li&gt;perception of symptom seriousness&lt;/li&gt;&lt;li&gt;help seeking behaviours including remote consultation and re-presentation&lt;/li&gt;&lt;li&gt;perceptions of remote consultation&lt;/li&gt;&lt;/ul&gt;</abstract>
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