2026-05-17T12:46:23Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

d7fc9a8559b41af13b81cb0b3d68b9f0a7b9cabbc49e12f41b12790ecd3ab1e6 2025-06-17T01:06:32Z language:enopenaire_data

AUTNES Content Analysis of Party Newspaper Ads and Campaign Posters 2013 (SUF edition) AUTNES Content Analysis of Party Newspaper Ads and Campaign Posters 2013 (SUF edition) doi:10.11587/FTW4SDZA586010.4232/1.1279410.4232/1.12687 Müller, Wolfgang C. Bodlos, Anita Dolezal, Martin Eder, Nikolaus Ennser-Jedenastik, Laurenz Kaltenegger, Matthias Meyer, Thomas M. Praprotnik, Katrin Winkler, Anna Katharina S10903-G11 AUSSDAThe Austrian Social Science Data Archive ElectionsElection campaignsElectoral issuesParliamentary electionsPolitical, social and economic issuesPolitical behaviourPolitical partiesPolitical representationContent analysisGovernmentOpposition partiesParty politicsPolitical party policiesPress advertising Government, political systems and organisationsElectionsPolitical behaviour and attitudesPolitical ideology Full edition for scientific use. The AUTNES dataset on party newspaper ads and campaign posters contains data on advertisements published in fifteen daily and weekly Austrian newspapers within the last 18 weeks before the 2013 national election as well as all campaign posters. The coding procedure applies the AUTNES relational approach of recording subjects, objects, and predicates for actors to newspaper ads and campaign posters. The subject is the organisation sponsoring the ad or poster. There are two types of objects: issues and object actors. Issues are recorded by coders selecting from the AUTNES issue coding scheme up to two dominant issues of the ad or poster. Regarding object actors, we distinguish between “friends” (any individual or organisation positively mentioned in the ad apart from the advertiser) and “opponents” (any individual or organisation negatively mentioned in the ad). Up to five friends and opponents were coded per ad, each with their name (if an individual is present), organisational affiliation and appearance on the ad or poster (text only, text and image, image only). In addition, we code character traits and track records for all subject and object actors as well as whether the ads or posters included testimonials and advertising for preference votes. Variables: type of advertising medium (newspaper ad, campaign poster); source (title of publication - daily or weekly newspaper- for all observations, posters: source from which the designs were identified); date on which the ad was published; number of the week in which the ad was published; position; number of page that features the ad; horizontal and vertical size of the ad in centimeters; name of the organisation (parties and ancillary oganisations) sponsoring the ad / poster; organisations summarized into political parties; design; type of ad / poster (classical ad, announcement or pseudo-article); ad / poster includes a testimonial; main issue and second issue mentioned in ad / poster; ad / poster includes: a pledge by the advertising party, a reference to the advertiser’s track record, a reference to attributes of the advertiser; actors: up to five ‘friends’ (any individual or organisation positively mentioned in the ad) and ‘opponents’ (any individual or organisation negatively mentioned in the ad) were coded: name of friend / opponent (individual or organisation) mentioned in the ad, presentation in the ad / poster (text only, text and image, image only), ad / poster includes a reference to friend’s / opponent’s track record, includes a reference to characteristics of friend or opponent (attributes: competence, leadership qualities, character, appearance); name of candidate advertising for a preference vote; party affiliation of candidate advertising for a preference vote; URL of first, second and third website mentioned; name of Facebook presence, if mentioned. Additionally coded was: individual identification number for each observation. 2013-05-212013-09-29 Austria Text unit Party newspaper ads and campaign posters from the published during the 18 weeks before the 2013 election. Numeric Longitudinal: Trend/Repeated cross-section Total universe/Complete enumeration Content coding Data collection guidelines For more Information please visit AUSSDA's web page https://data2.aussda.at/oai doi:10.11587/FTW4SD 2023-03-16T11:53:19Z ddi:codebook:2_5