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          <titl xml:lang="en">Open het dorp 1962 : Marathon radio en tv campagne</titl>
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        <titl xml:lang="en">Open het dorp 1962 : Marathon radio en tv campagne</titl>
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        <AuthEnty xml:lang="en">Universiteit van Amsterdam * Amsterdam, Baschwitz instituut (primary investigator)
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      <abstract xml:lang="en">&lt;p&gt;Recording of contents of tv program / people appearing in program / motives for gifts charity, solidarity, imitation, feelings of guilt etc. / numbers of minutes of presentation / identification of gifts and donators. Presentation / cooperation of artists / gift in match-box / motivation for gift / opinions on reactions other people / motivation of others to give. Views on and effects of a long tv program to raise funds to build a village for physically handicapped people / evaluation and perception of personalities in the program / motivations for own contribution / evaluation of total program / characteristics of presentations / knowledge of aim of program / gifts / motivations to give / reading pattern. Listened to radio, watched tv program with how many people which times / gift in match-box / gift at work / half hour salary / gift at school / gift through postal account. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure&lt;/p&gt;</abstract>
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