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DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 110 National Readership Surveys, 1970 3rd Quarter 11010.5255/UKDA-SN-110-1 JICNARS No information recorded UK Data Service 01 January 1976 ADMINISTRATIVE AREASAGEBANK ACCOUNTSCHIEF INCOME EARNERSCINEMA ATTENDANCECONSTITUENCIESCONSUMERSCONSUMPTIONDOMESTIC RESPONSIBILITIESECONOMIC ACTIVITYEDUCATIONAL BACKGROUNDELECTORSEMPLOYMENTGENDERHEADS OF HOUSEHOLDHOLIDAYSHOLIDAYS ABROADHOME OWNERSHIPHOUSEHOLDSHOUSEWIVESHOUSING TENUREHUMAN SETTLEMENTINCOMEINVESTMENTLIFE INSURANCERADIO LISTENINGMARITAL STATUSMOTOR VEHICLESNEWSPAPER READERSHIPNEWSPAPERSOCCUPATIONSPACKAGE HOLIDAYSPERIODICALSPERIODICALS READERSHIPPETROLPURCHASINGRADIO STATIONSRENTED ACCOMMODATIONRESIDENTIAL MOBILITYRESIDENTS OF INSTITUTIONSSAVINGSSHARESSOCIAL CLASSSOCIAL HOUSINGSOCIO-ECONOMIC STATUSTELEPHONESTELEVISION CHANNELSTELEVISION RECEIVERSTELEVISION REGIONSTELEVISION VIEWING MediaConsumption and consumer behaviour <P>Abstract copyright UK Data Service and data collection copyright owner.</P>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br> The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br> All surveys are substantially the same in form and content. Further details are available from the Archive upon application.<B>Main Topics</B>:<BR> Variables<br> Region and polling district; town size; % Labour to Conservative in constituency; % jurors to electorate in polling district*; classification of informant &amp; household; social grade of household; household composition; age; age when finished full-time education; type of school/college last attended*; qualifications obtained*; accent of informant*; whether informant occupied; occupation of informant/head of household; smoking habits*; drinking habits*; camera usage*; use of cosmetics*; monthly general magazine readership; monthly women's magazine readership; national Sunday newspaper - detailed reading habits (where read, who pays, no. times read in week)*; daily national newspaper - detailed reading habits (where read, who pays, no. times read in day)*; cinema visiting; TV viewing; Radio Luxembourg listening*; national morning newspaper readership; provincial morning newspaper readership; evening newspaper readership; Sunday national newspaper readership; household composition (detailed); no. electors in household/institution*; home tenure; description of dwelling; household status of informant; sex and marital status; occupational details (i.e. industry, social grade etc.); income cohort; whether has PO savings or bank account; ownership of stocks shares or holdings in a unit trust; ownership of selected durable goods; car ownership; whether informant buys most petrol; selected publications, detailed reading habits (who pays, where read, no. times read)*; whether informant DIY person*; ownership of household pets (cats, dogs, birds)*; holiday away from home; holiday abroad; Sunday provincial newspaper readership.<br> <br> *&lt;i&gt;earlier surveys only&lt;/i&gt;. 197001 January 1970 Great Britain IndividualsNationalAdultsConsumers Adults, aged 16 and over, in Great Britain Repeated cross-sectional studyquarterly See documentation for details Face-to-face interview <p>The Data Collection is available to UK Data Service registered users subject to the <a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank">End User Licence Agreement</a>.</p><p>Use of the data requires approval from the data owner or their nominee.</p> See <restrctn> https://oai.ukdataservice.ac.uk:8443/oai/provider 110 2024-11-28T07:20:46Z ddi:codebook:2_5