2026-04-14T21:48:43Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

caa2102f51ac0bdc7101ea39d93b20c3d98278c4bfb61ac8030ab3976d4c1d40 2025-06-17T03:17:06Z language:enopenaire_data

DDI study level documentation for study 10.7802/2674 Does online fundraising increase charitable giving? A nationwide field experiment on Facebook - replication materials Does online fundraising increase charitable giving? A nationwide field experiment on Facebook - replication materials Does online fundraising increase charitable giving? A nationwide field experiment on Facebook - replication materials 10.7802/267410.7802/267410.7802/267410.7802/2674 Adena, Maja Adena, Maja Hager, Anselm Hager, Anselm GESIS Data Archive for the Social SciencesGESIS Datenarchiv für Sozialwissenschaften FundraisingFeldforschungExperimentsoziales NetzwerkWettbewerbFundraisingFeldforschungExperimentsoziales NetzwerkWettbewerb Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue and frequency for Save the Children and other charities by postal code. Our georandomized design circumvented many difficulties inherent in studies based on click-through data, especially substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the Children during the campaign and in the subsequent five weeks; (ii) the campaign was profitable for the fundraiser; and (iii) the effects were similar independent of video content and impression assignment strategy. However, we also found some crowding out of donations to other similar charities or projects. Finally, we demonstrated that click data may be an inappropriate proxy for donations and recommend that managers use careful experimental designs that can plausibly evaluate the effects of advertising on relevant outcomes. For further information on the design of the study see also: Adena, Maja, & Hager, Anselm (forthcoming). Does online fundraising increase charitable giving? A nationwide field experiment on Facebook. Management Science.Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue and frequency for Save the Children and other charities by postal code. Our georandomized design circumvented many difficulties inherent in studies based on click-through data, especially substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the Children during the campaign and in the subsequent five weeks; (ii) the campaign was profitable for the fundraiser; and (iii) the effects were similar independent of video content and impression assignment strategy. However, we also found some crowding out of donations to other similar charities or projects. Finally, we demonstrated that click data may be an inappropriate proxy for donations and recommend that managers use careful experimental designs that can plausibly evaluate the effects of advertising on relevant outcomes. For further information on the design of the study see also: Adena, Maja, & Hager, Anselm (forthcoming). Does online fundraising increase charitable giving? A nationwide field experiment on Facebook. Management Science. DeutschlandDeutschland Cross-sectionCrossSectionQuerschnittCrossSection Nicht-Wahrscheinlichkeitsauswahl - Respondenten-gesteuerte AuswahlNicht-Wahrscheinlichkeitsauswahl - Respondenten-gesteuerte Auswahl Field/Intervention experimentExperiment.FieldInterventionFeld-/InterventionsexperimentExperiment.FieldIntervention Restricted Access - To get access to the research data, the original data depositor's consent is needed.Eingeschränkter Zugang - Für den Zugang zu den Forschungsdaten muss eine Einwilligung der Datengebenden eingeholt werden. http://dbkapps.gesis.org/dbkoai/oai.asp oai:dbk.gesis.org:SDN/10.7802_2674 2024-06-05 ddi:codebook:2_5