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          <titl xml:lang="en">DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 6645</titl>
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        <titl xml:lang="en">National Awareness and Early Diagnosis Initiative: Cervical Cancer Awareness Measure Benchmarking Survey, 2009</titl>
        <IDNo xml:lang="en" agency="UKDA">6645</IDNo><IDNo xml:lang="en" agency="DOI">10.5255/UKDA-SN-6645-1</IDNo>
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        <AuthEnty xml:lang="en">University College London, Department of Epidemiology and Public Health, Cancer Research UK Health Behaviour Research Centre
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        <copyright xml:lang="en">&lt;a href="https://www.nationalarchives.gov.uk/information-management/re-using-public-sector-information/uk-government-licensing-framework/crown-copyright/" target="_blank"&gt;© Crown copyright&lt;/a&gt; held jointly with the University College London. Department of Epidemiology and Public Health. Cancer Research UK Health Behaviour Research Centre</copyright>
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        <fundAg xml:lang="en">Eve Appeal</fundAg><fundAg xml:lang="en">Department of Health</fundAg>
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        <distDate xml:lang="en" date="2011-01-05T14:19:00Z">05 January 2011</distDate>
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        <topcClas xml:lang="en">Health care services and policies</topcClas><topcClas xml:lang="en">Social behaviour and attitudes</topcClas><topcClas xml:lang="en">Specific diseases, disorders and medical conditions</topcClas>
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      <abstract xml:lang="en">&lt;P&gt;Abstract copyright UK Data Service and data collection copyright owner.&lt;/P&gt;&lt;p&gt;The &lt;span style="font-style: italic;"&gt;Cancer Awareness Measure&lt;/span&gt; (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).&lt;br&gt;&lt;br&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).&lt;/p&gt;</abstract><abstract xml:lang="en">This survey was designed to benchmark current levels of knowledge about cervical cancer among women in England. The survey will allow an evaluation of the success of the Department of Health’s key messages on cervical cancer in raising cervical cancer awareness. The survey made use of the Cervical Cancer Awareness Measure (Cervical CAM), which was developed by the Cervical Cancer Awareness and Symptoms Initiative (CCASI), a tripartite collaboration between the Department of Health, the Eve Appeal, and University College London’s Health Behaviour Research Centre. &lt;br&gt; &lt;br&gt; The survey was carried out in November-December 2009, prior to the launch on the Department of Health’s key messages on cervical cancer in January 2010. A sample of 1,392 women in England aged 16 years and over completed a questionnaire on a laptop, in their own homes.  The sample was selected using random location sampling, and was weighted to ensure that it was representative of women in England.&lt;br&gt;</abstract><abstract xml:lang="en">&lt;B&gt;Main Topics&lt;/B&gt;:&lt;BR&gt;&lt;br&gt;</abstract><abstract xml:lang="en">The Cervical CAM is very similar to the standard CAM but obviously concentrates on women's awareness of cervical cancer.&lt;br&gt; &lt;br&gt; The survey covered awareness of the symptoms and risk factors for cervical cancer, knowledge of the cervical screening and HPV vaccination programmes, anticipated barriers to seeking medical help with a possible cervical cancer symptom, and beliefs about screening and other protective behaviours.  Demographic variables are also included in the dataset.</abstract>
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