2026-04-30T23:09:26Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

c13423fd45d3994acce0c6ad1b6a451f9a2b8dc9b47406178cdbc4786f1f84be 2025-07-07T01:29:41Z language:enopenaire_data

Data from: Breeding by intervening: Exploring the role of associations and deliberation in consumer acceptance of new breeding techniques Data from: Breeding by intervening: Exploring the role of associations and deliberation in consumer acceptance of new breeding techniques doi:10.17026/dans-xbg-kkbreasy-dataset:277419 P. Nales 2023-03-14 DANS Data Station Social Sciences and HumanitiesWageningen University & Research 2023-03-17 Social Sciencesgene-editinggenetic modificationconsumer acceptanceassociationsdeliberationfocus groupsbreeding technologiesplant breeding methodsconsumer acceptance <p>New breeding techniques may play an important role in improving food quality, global food security, and sustainability. Previous breeding techniques have, however, met with substantial resistance from society and its consumers. This study examined the role of associations and deliberation in the evaluation of (new) breeding techniques. Breeding techniques studied included conventional breeding, gene-editing, genetic modification (cisgenesis and transgenesis), marker-assisted breeding, and synthetic biology. By using focus group discussions that included individual tasks, we found that when participants rely on their spontaneous associations, they evaluate gene-editing similarly compared to genetic modification. However, after information provision and group discussion, participants obtained different levels of acceptance between techniques. Gene-editing was preferred over genetic modification. Perceived naturalness was found to be the main reason for the different levels of acceptance. These findings highlight the importance of associations and show that beliefs about naturalness remain crucial in understanding how consumers evaluate breeding techniques.</p>Date Submitted: 2023-03-17 https://ssh.datastations.nl/oai doi:10.17026/DANS-XBG-KKBR 2025-07-03T00:01:06Z ddi:codebook:2_5