2026-04-17T07:32:46Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

c122dd3e88c17de366e9ac96be25472e90ffeafacadb998df2a58bfa809f49cc 2025-06-17T03:28:30Z language:svopenaire_data

ORVESTO 1977-II_5 Swedish National Data ServiceSvensk nationell datatjänst Landing page ORVESTO 1977-II_5 Sweden now 1977-II_5 snd0046-5-1.0https://doi.org/10.5878/002601 Testologen Ltd. Testologen AB Swedish National Data ServiceSvensk nationell datatjänst 1984-01-01 Landing page consumptionkonsumtionnewspaper readershiptidnings läsekretsperiodicals readershiptidskrifts läsekretsshoppingshoppingholidays abroadutlandssemestrardecision makingbeslutsfattanderetail outletsförsäljningsställendomestic applianceshushållsapparatconsumer goodskonsumtionsvarorinterest (cognitive processes)intresse (kognitiva processer)frequencyfrekvenspurchasingköpholidayssemesterresorproductsprodukterreadershipläsekretscognitive processeskognitiva processermanagement operationsledningsarbeteelectrical equipmentelektrisk utrustningderived quantitieshärledda storheterequipmentutrustningtourismturismmass media usemediaanvändningmanagementledningquantitiesstorhetermass mediamassmedialeisure time activitiesfritidsaktiviteterphysical propertiesfysiska egenskapermass communicationmasskommunikationpropertiesegenskapercommunicationskommunikationtechnology and innovationteknologiscientific researchnaturvetenskaplig forskningscience and technologyvetenskap och teknologi Consumption and consumer behaviourKonsumtion och konsumentbeteendeSocial SciencesSamhällsvetenskapMedia StudiesMedievetenskapMediaMediaPublic relationsPublic relationsMedia and CommunicationsMedie- och kommunikationsvetenskapECONOMICSEKONOMIMEDIA, COMMUNICATION AND LANGUAGEMEDIA, KOMMUNIKATION OCH SPRÅK In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1977 is almost a total replication from the year before. The only exception is that a group of questions about decisional power in the household have been added. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1977-II, covering the period 1977-04-22 to 1977-06-28.I mitten av 1960-talet introducerade Testologen AB, i samverkan med en grupp annonsörer, en ny undersökningsform som innebar att målgruppsdata - socio-ekonomiska data, intressen, köpvanor, innehav, köpavsikter mm - och läsvanedata insamlades i en och samma undersökning. Undersökningarna går under benämningen 'Sverige Nu', men databanken marknadsförs under benämningen ORVESTO. Namnet ORVESTO markerar målsättningen att täcka många mediagrupper: OR som i organisationspress, VE som i veckopress och STO som i storstadspress. Vid SND finns ORVESTO-undersökningar som täcker en tjugoårsperiod, 1979-1991 tillgängliga. Syfte: Samla in en bred information om intressen, köpvanor och mediaval Delmängd av ORVESTO 1977-II omfattande perioden 1977-04-22 till 1977-06-28. SwedenSverige IndividualIndivid Longitudinal: Trend/Repeated cross-sectionLongitudinell: Trend/Upprepat tvärsnittLongitudinalLongitudinell Random sample selected from the Statistic Sweden population register over the total population (RTB).Random sample selected from the Statistic Sweden population register over the total population (RTB).Probability: Simple randomSannolikhetsurval: obundet slumpmässigt urvalProbabilitySannolikhetsurval Access to data through SND. Data are accessible by order.Åtkomst till data via SND. Data är tillgängliga via beställning. https://snd.gu.se snd0046-5 2019-02-06T11:39:10Z ddi:codebook:2_5