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DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 1597 British Viewers' Reactions to the `Roots' Series, 1977 159710.5255/UKDA-SN-1597-1 British Broadcasting Corporation, Audience Research Department Copyright British Broadcasting Corporation UK Data Service 01 January 1982 ATTITUDE CHANGEATTITUDESAUDIENCE COMPOSITIONAUDIENCE REACTIONAUDIENCE RESEARCHETHNIC GROUPSTELEVISION PROGRAMMES Media <P>Abstract copyright UK Data Service and data collection copyright owner.</P>The purpose of this study was to investigate British viewers' reactions to the American television series <i>Roots</i>. Questionnaires about all six programmes were sent to the Viewing Panel, to be followed shortly after the series by a lengthy special questionnaire covering the series as a whole. This included a number of questions which had been asked in an American study by Professor Robinson of Cleveland State University in order to provide cross-cultural comparisons.<br> United Kingdom IndividualsNationalTelevision viewers Members of the BBC Viewing Panel who watched the series `Roots' Longitudinal/panel/cohort No sampling (total universe) Postal survey <p>The Data Collection is available to UK Data Service registered users subject to the <a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank">End User Licence Agreement</a>.</p><p>Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.</p> See <restrctn> (1978) <i>A study of British viewers' reactions to the `Roots' series: : an audience research report</i> [Research report], : BBC. A study of British viewers' reactions to the `Roots' series: https://oai.ukdataservice.ac.uk:8443/oai/provider 1597 2024-11-28T07:21:07Z ddi:codebook:2_5