2026-04-17T05:03:48Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

b27a381fcfb2a027666107f86ea93b71a7bb5b625b8ad56e7c0f2807a0060e4d 2025-12-08T02:08:25Z language:enopenaire_data

Development and Testing of the ALAT Development and Testing of the ALAT doi:10.17026/DANS-ZX9-54CB668607easy-dataset:193302 R.W. Hoek E. Rozendaal H.T. van Schie M.A. Buijzen 2020-01-01 DANS Data Station Social Sciences and Humanities 2020-10-30 Social Sciencesmeasurement developmentadvertising literacychildrenadvertising <p>Data are related to published article:<br>Hoek, R. W., Rozendaal, E., Van Schie, H. T., & Buijzen, M. (2020). Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old, Media Psychology, DOI:10.1080/15213269.2020.1817090</p><p>Study was part of PhD project of R. W. Hoek, which resulted in the PhD thesis: Hoek, R. W. (2020, 8 September). Re-examining the Relation Between Advertising Literacy and Children's Susceptibility to Advertising: An Indirect Measurement Approach. Behavioural Science Institute, Radboud University Nijmegen, the Netherlands.</p><p>The paper consists of three separate studies. Study 1 (N = 24, age: 10–12) describes the development of the Advertising Literacy Activation Task (ALAT) in which participants sort successive words in two categories: advertising or news. Studies 2 and 3 tested the ALAT on usability, reliability, predictive, and construct validity. In study 2 (N = 38, age: 10–12), participants were primed with a story about advertising or about news. Study 3 (N = 114, age: 7–13) used a similar design but with actual television commercials and news broadcast. Frequency and speed of categorizing conceptual and attitudinal words were analyzed with Bayesian statistics investigating effects of priming, dispositional advertising literacy, and their interactions. Results indicate that the ALAT is<br>a usable and reliable measurement instrument with good predictive validity, but with limited construct validity.</p> https://ssh.datastations.nl/oai doi:10.17026/DANS-ZX9-54CB 2025-12-03T01:00:35Z ddi:codebook:2_5