2026-04-23T19:40:29Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

ade57329817c2c05baa8dbdaf2ce3c76a9df54ba227fc40e8b0a9649cc5ccec9 2025-07-07T02:03:55Z language:enopenaire_data

Data underlying the publication: "Typical Atypicalities: An Exploratory Study on Factors Predicting Atypicality in New Products and Their Associations with Consumer Responses" Data underlying the publication: "Typical Atypicalities: An Exploratory Study on Factors Predicting Atypicality in New Products and Their Associations with Consumer Responses" doi:10.17026/dans-zk2-hrseeasy-dataset:277417 X. Gao I.E. de Hooge A.R.H. Fischer 2023-03-08 DANS Data Station Social Sciences and HumanitiesWageningen University & Research 2023-03-17 Social Sciencesatypicalityproduct incongruityproduct innovationemotionsinformation searchcorrespondence analysis <p>Successfully launching new products on the market can be a challenge for companies. One of the factors predicting the success of new products is how atypical consumers perceive a new product to be. Existing studies in separate research domains have shown how individual factors can predict atypicality perceptions. Yet, no research to date has combined these individual factors to examine whether these are all the predictors for atypicality or whether there are more reasons underlying consumer perceptions of atypicality. With an exploratory, qualitative method, the current research examines the factors predicting consumers’ atypicality perceptions. The findings support the existence of seven factors that were previously identified in existing research, and reveal two new factors predicting atypicality perceptions. Moreover, we explore the relationships between these factors, product information that consumers need, and consumers’ emotions. The findings indicate that, only when consumers understand the product benefits, consumers are likely to experience positive emotions towards the product and need more information about its accessibility. Together, the current findings provide a framework that integrates different streams of literature on atypicality and sheds new light on the reasons why consumers perceive products as atypical.</p>Date Submitted: 2023-03-17 https://ssh.datastations.nl/oai doi:10.17026/DANS-ZK2-HRSE 2025-07-03T00:01:06Z ddi:codebook:2_5