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          <titl xml:lang="en">DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 989</titl>
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        <titl xml:lang="en">Daily Mirror Household Readership Income and Consumption Study, 1971</titl>
        <IDNo xml:lang="en" agency="UKDA">989</IDNo><IDNo xml:lang="en" agency="DOI">10.5255/UKDA-SN-989-1</IDNo>
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        <AuthEnty xml:lang="en">Allt, B., Mirror Group Newspapers, Marketing Research and Surveys Department
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        <copyright xml:lang="en">No information recorded</copyright>
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        <distDate xml:lang="en" date="1980-01-01T00:00:00Z">01 January 1980</distDate>
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vocabURI="https://elsst.cessda.eu/id/bb3c3cfc-7f8c-4752-b313-e2612bdd45da">PETROL</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/94a7d39e-b826-414a-b2dd-55c49bf036af">PRIVATE GARDENS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/eaedc8cb-1a06-48fe-af89-b7e02e8bd9f7">PURCHASING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/6e8d0c6f-ef7b-46c2-8470-7d5049c2a185">RENTS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/3d92431b-b64d-4266-a464-e3461df55e5d">RESIDENTIAL MOBILITY</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/bcb01a97-863b-4603-8f11-1df61e24d493">ROAD VEHICLE MAINTENANCE</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">ROOMS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/ce7343fe-8c33-4cb4-9303-003ad2abab73">SAVINGS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/27282e9b-1714-4810-910f-e7616718325a">SHOPPING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/44c81d83-f91c-4b89-ad50-4dc4df2b568b">SHOPS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/3f13a7a8-5a4f-403b-a462-13fe5d3c5128">STANDARD OF LIVING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/b18637b1-e66c-4fc3-8e66-82ab08f8cd89">TELEPHONES</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">TELEVISION RECEIVERS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/9b4284c9-72b8-421f-9f84-818a0bc50ad9">TRAVEL</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">TYPEWRITERS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">PERSONAL FASHION GOODS</keyword>
        <topcClas xml:lang="en">Income, property and investment/saving</topcClas><topcClas xml:lang="en">Consumption and consumer behaviour</topcClas>
      </subject>
      <abstract xml:lang="en">&lt;P&gt;Abstract copyright UK Data Service and data collection copyright owner.&lt;/P&gt;</abstract><abstract xml:lang="en">To assess the role of readers of popular national papers as consumers and spenders, and to provide data relating to the aggregate and net behaviour of households in terms of income, consumption and readership.</abstract><abstract xml:lang="en">&lt;B&gt;Main Topics&lt;/B&gt;:&lt;BR&gt;</abstract><abstract xml:lang="en">Attitudinal/Behavioural Questions&lt;br&gt; Newspaper readership for individuals and for households, employing the same questions as the National Readership Surveys, expenditure pattern by categories (food, houshold expenses, holidays, consumer durables, cars, gardens and garden equipment, rents, rates and mortgages, etc.); savings.&lt;br&gt; Background Variables&lt;br&gt; Occupation of head of household, income groups of all members of household, housing tenure and type, sex, marital status.</abstract>
      <sumDscr>
        <collDate xml:lang="en" event="single">28 June 1971 - 28 October 1971</collDate><collDate xml:lang="en" date="1971-06-28T00:00:00Z" event="start">28 June 1971</collDate><collDate xml:lang="en" date="1971-10-28T00:00:00Z" event="end">28 October 1971</collDate>
        <nation xml:lang="en">Great Britain</nation>
        <anlyUnit xml:lang="en">Individuals<concept/></anlyUnit><anlyUnit xml:lang="en">Families/households<concept/></anlyUnit><anlyUnit xml:lang="en">National<concept/></anlyUnit><anlyUnit xml:lang="en">Adults<concept/></anlyUnit><anlyUnit xml:lang="en">Consumers<concept/></anlyUnit><anlyUnit xml:lang="en">Households<concept/></anlyUnit>
        <universe xml:lang="en" clusion="I">All private households in Great Britain and all adults aged 15 and over in Great Britain</universe>
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      <dataColl>
        <timeMeth xml:lang="en">Follow-up to cross-sectional study<concept/></timeMeth>
        <sampProc xml:lang="en">Multi-stage stratified random sample<concept/></sampProc><sampProc xml:lang="en">three-stage representative sample<concept/></sampProc>
        <collMode xml:lang="en">Face-to-face interview<concept/></collMode>
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      <useStmt>
        <restrctn xml:lang="en">&lt;p&gt;The Data Collection is available to UK Data Service registered users subject to the &lt;a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank"&gt;End User Licence Agreement&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.&lt;/p&gt;</restrctn>
        <conditions xml:lang="en">See &lt;restrctn&gt;</conditions>
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        (1971) &lt;i&gt;The Daily Mirror Readership, Income and Consumption Study: summary report&lt;/i&gt; [Research report], London: IPC Surveys Division.
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