2026-04-16T01:33:32Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

a2755c9a13464f06560ceeb8963985587cfe8a7cf4d3fcbfdf6d14598ad4e0e2 2025-10-01T03:23:59Z language:svopenaire_data

ORVESTO 1979-II_5 Swedish National Data ServiceSvensk nationell datatjänst Landing page ORVESTO 1979-II_5 Sweden now 1979-II_5 snd0036-5-1.0https://doi.org/10.5878/002489 Testologen Ltd. Testologen AB Swedish National Data ServiceSvensk nationell datatjänst 1983-01-01 Landing page consumptionkonsumtionnewspaper readershiptidnings läsekretsperiodicals readershiptidskriftsläsareshoppingshoppingretail outletsförsäljningsställendomestic applianceshushållsapparatconsumer goodskonsumtionsvarorattitudesattityderinterest (cognitive processes)intresse (kognitiva processer)frequencyfrekvens Consumption and consumer behaviourKonsumtion och konsumentbeteendeSocial SciencesSamhällsvetenskapMedia StudiesMedievetenskapMediaMediaPublic relationsPublic relations In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. Furthermore the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. A major part of Sweden Now 1979 is a replication of earlier surveys. A new addition for this survey is a group of questions dealing with the respondents influence on purchases at the place of work. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1979-II, covering the period 1979-04-25 to 1979-06-22.In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. Furthermore the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. A major part of Sweden Now 1979 is a replication of earlier surveys. A new addition for this survey is a group of questions dealing with the respondents influence on purchases at the place of work. Syfte: Samla in en bred information om intressen, köpvanor och mediaval Delmängd av ORVESTO 1979-II omfattande perioden 1979-04-25 till 1979-06-22. SwedenSverige IndividualIndividualIndividIndivid Individuals aged 15-70 yearsPersoner i åldrarna 15-70 år Longitudinal: Trend/Repeated cross-sectionLongitudinal: Trend/Repeated cross-sectionLongitudinell: Trend/Upprepat tvärsnittLongitudinell: Trend/Upprepat tvärsnitt Random sample selected from the Statistic Sweden population register over the total population (RTB).Random sample selected from the Statistic Sweden population register over the total population (RTB).Random sample selected from the Statistic Sweden population register over the total population (RTB).Random sample selected from the Statistic Sweden population register over the total population (RTB).Probability: Simple randomProbability: Simple randomSannolikhetsurval: obundet slumpmässigt urvalSannolikhetsurval: obundet slumpmässigt urval Access to data through SND. Data are accessible by order.Åtkomst till data via SND. Data är tillgängliga via beställning. restrictedAccess https://snd.se snd0036-5 2019-02-06T11:38:34Z ddi:codebook:2_5