2026-04-14T17:32:59Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

9faf4398b3c71e906040dffa35eb2830691f6375f92789ff60c69cff2109a3d7 2025-10-27T04:00:19Z language:enopenaire_data

DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 941 National Readership Surveys, 1975 1st Quarter 94110.5255/UKDA-SN-941-1 JICNARS No information recorded UK Data Service 01 January 1978 ADMINISTRATIVE AREASAGEBANK ACCOUNTSCHIEF INCOME EARNERSCENTRAL HEATINGCHILDRENCINEMA ATTENDANCECOLOUR TELEVISION RECEIVERSCONSUMER GOODSCONSUMERSCONSUMPTIONCREDIT CARD USEDISTANCE MEASUREMENTDOMESTIC APPLIANCESDOMESTIC RESPONSIBILITIESDRIVINGECONOMIC ACTIVITYEDUCATIONAL BACKGROUNDEMPLOYMENTEXPENDITUREGARDEN EQUIPMENTGENDERHEADS OF HOUSEHOLDHOLIDAYSHOLIDAYS ABROADHOME OWNERSHIPHOUSEHOLDSHOUSEWIVESHOUSINGHOUSING TENUREHUMAN SETTLEMENTINCOMEMARITAL STATUSMOTOR VEHICLESNEWSPAPER READERSHIPNEWSPAPERSOCCUPATIONSPACKAGE HOLIDAYSPERIODICALSPERIODICALS READERSHIPPETROLPOWER TOOLSPURCHASINGRECORD PLAYERSRENTED ACCOMMODATIONRESIDENTIAL MOBILITYRESIDENTS OF INSTITUTIONSROAD VEHICLE MAINTENANCEROOMSSHARESSOCIAL CLASSSOCIAL HOUSINGSOCIO-ECONOMIC STATUSTELEPHONESTELEVISION CHANNELSTELEVISION RECEIVERSTELEVISION REGIONSTELEVISION VIEWINGTEXTILE MACHINERY MediaConsumption and consumer behaviour <P>Abstract copyright UK Data Service and data collection copyright owner.</P>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br> The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br> All surveys are substantially the same in form and content. Further details are available from the Archive upon application.<B>Main Topics</B>:<BR> Variables<br> Region and polling district; town size; % Labour to Conservative in constituency; % jurors to electorate in polling district*; classification of informant &amp; household; social grade of household; household composition; age; age when finished full-time education; type of school/college last attended*; qualifications obtained*; accent of informant*; whether informant occupied; occupation of informant/head of household; smoking habits*; drinking habits*; camera usage*; use of cosmetics*; monthly general magazine readership; monthly women's magazine readership; national Sunday newspaper - detailed reading habits (where read, who pays, no. times read in week)*; daily national newspaper - detailed reading habits (where read, who pays, no. times read in day)*; cinema visiting; TV viewing; Radio Luxembourg listening*; national morning newspaper readership; provincial morning newspaper readership; evening newspaper readership; Sunday national newspaper readership; household composition (detailed); no. electors in household/institution*; home tenure; description of dwelling; household status of informant; sex and marital status; occupational details (i.e. industry, social grade etc.); income cohort; whether has PO savings or bank account; ownership of stocks shares or holdings in a unit trust; ownership of selected durable goods; car ownership; whether informant buys most petrol; selected publications, detailed reading habits (who pays, where read, no. times read)*; whether informant DIY person*; ownership of household pets (cats, dogs, birds)*; holiday away from home; holiday abroad; Sunday provincial newspaper readership.<br> <br> *&lt;i&gt;earlier surveys only&lt;/i&gt;. 197501 January 1975 Great Britain IndividualsNationalAdultsConsumers Adults, aged 16 and over, in Great Britain Repeated cross-sectional studyquarterly See documentation for details Face-to-face interview <p>The Data Collection is available to UK Data Service registered users subject to the <a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank">End User Licence Agreement</a>.</p><p>Use of the data requires approval from the data owner or their nominee.</p> See <restrctn> https://oai.ukdataservice.ac.uk:8443/oai/provider 941 2024-11-28T07:34:36Z ddi:codebook:2_5