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DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 188 Survey of Principal Sources of Entertainment in Stoke-on-Trent and Newcastle-under-Lyme, 1970 18810.5255/UKDA-SN-188-1 Riley, S. C., University of Lancaster, Tourism Research Unit No information recorded Victoria Theatre (Stoke-on-Trent) UK Data Service 01 January 1976 ATTITUDESAUDIENCESDRAMAEDUCATIONAL ATTENDANCEEDUCATIONAL BACKGROUNDGENDERMARITAL STATUSSOCIAL CLASSTHEATRE ATTENDANCETHEATRE BUILDINGSTRANSPORT Leisure, tourism and sport Abstract copyright UK Data Service and data collection copyright owner.The first survey (SN:188) was carried out as an exploratory exercise at the request of the theatre management. The aim was to collect information about the audience attending the theatre over a complete season. Discovery, not hypothesis testing, was the keynote. The second survey (SN:189) complemented and extended the first and set it in an overall context of entertainment and media-usage.Main Topics: Attitudinal/Behavioural Questions: Number of other people accompanying respondent to the theatre, price of seat, method of booking, source of information about theatre-going, whether respondent attended regularly on a particular night of the week, plays seen during previous season, whether any play at the Victoria Theatre was seen more than once, which play seen most often, other theatre performances attended in last 12 months, type of performance. Opinion of theatre, suggestions of facilities which would add most to a theatre visit, suggestions of titles of books/plays respondent would like the Victoria Theatre to produce, likes and dislikes about the Victoria Theatre's presentation of plays. Whether respondent read a review of the play before attendance, and whether they influenced attendance. Background Variables: Age, sex, marital status, education, attendance at organised classes, occupation, place of residence, type of transport taken to theatre. September 1969 - August 197001 September 196901 August 1970 England Staffordshire GroupsTheatre-goersSubnational The Victoria Theatre audience of the entire 1969-1970 season. Cross-sectional (one-time) study Simple random sample Face-to-face interview The Data Collection is available to UK Data Service registered users subject to the <a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank">End User Licence Agreement</a>.Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you. See <restrctn> Easton, G. and Anderson, R. (1975) 'Marketing the theatre', [paper], -. Marketing the theatre https://oai.ukdataservice.ac.uk:8443/oai/provider 188 2024-11-28T07:21:41Z ddi:codebook:2_5