2026-05-02T07:45:08Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

8ed830ad80ac0706e80963199a610937d207c95e4e45597cc81e6b03c0aec19e 2026-03-23T01:01:46Z language:enopenaire_data

TikTok Atlas Austria: An overview of the reach and communication patterns of political actors (SUF edition) TikTok Atlas Austria: An overview of the reach and communication patterns of political actors (SUF edition) doi:10.11587/BA1ORN Schmieder, Jörg Bechstein, Emma Benini, Claudia Danzer, Anna-Carina Eichinger, Raphael Gantert, Maryse Gasser, Tobias Goldner, Davide Hämmerle, Tobias Kauer, Helena Kreuter, Jonna Lintner, Katja Messemer, Niels Miltzow, Hannah Mohr, Jonas Pariasek, Ella Quirchmair, Sophia Schimanek, Sophie Siess, Daniel Steger, Stefan Sütterle, Niklas Würtenberger, Sabrina Hayek, Lore AUSSDAThe Austrian Social Science Data Archive Communication and information studiesSocial mediaPolitical campaignsPolitical candidacySocial media influencers MediaPublic relationsInformation societyPolitical behaviour and attitudes Full edition for scientific use. The present dataset documents the use of the platform TikTok by Austrian politicians and political parties at the federal, state, and European levels. It includes all active TikTok accounts of members of state governments, the National Council, and the European Parliament, as well as those of state and federal political parties. For each account, the dataset provides reach and activity metrics. In addition, the ten most successful videos per account were categorized using a standardized content analysis conducted by a trained coding team. The dataset offers a systematic overview of reach, thematic emphases, and communication patterns of political actors on TikTok and provides an empirical basis for further research on political communication on visually oriented social media platforms. 2025-11-112025-11-29 Austria Media unit The population of the dataset includes all Austrian politicians at the state, federal, and European levels. The official TikTok accounts of the state and federal parties at the time of the survey are also included. Politicians without their own TikTok account are also part of the population; in these cases, all platform-specific variables were systematically coded as missing (NA). The dataset thus represents the entire population of political actors in the aforementioned institutions, regardless of their actual presence on TikTok. Text Cross-section Total universe/Complete enumeration Observation Data collection guidelines For more Information please visit AUSSDA's web page https://data.aussda.at/oai doi:10.11587/BA1ORN 2026-03-18T01:01:07Z ddi:codebook:2_5