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          <titl xml:lang="en">DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 6955</titl>
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        <titl xml:lang="en">National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure,  Brighton and Hove, 2010</titl>
        <IDNo xml:lang="en" agency="UKDA">6955</IDNo><IDNo xml:lang="en" agency="DOI">10.5255/UKDA-SN-6955-1</IDNo>
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        <AuthEnty xml:lang="en">Lake Market Research
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        <copyright xml:lang="en">Copyright Brighton and Hove City Primary Care Trust</copyright>
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        <fundAg xml:lang="en">National Health Service</fundAg>
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        <distDate xml:lang="en" date="2012-02-14T15:31:10Z">14 February 2012</distDate>
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        <keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/dcf45634-2065-4788-b02b-90d21d752996">KNOWLEDGE (AWARENESS)</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/389293dc-04af-46eb-8d58-57c2a7f71348">QUALIFICATIONS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/91e459b4-4a8f-4c1d-a659-6b6974818e3e">SYMPTOMS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/13d01f0e-44ed-4f28-9ef6-7046a6fe0322">CANCER</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/754bccc0-86d5-4bfb-bf9e-5c6b3b49b97f">BREAST SCREENING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/8356792f-9da6-4592-bca9-f7e0bfb067f8">LANGUAGES USED AT HOME</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/f1d8c015-e38d-4ecb-a0c5-276fbcd5ba5a">PUBLIC HEALTH RISKS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/ca844130-31c0-47a4-8d71-cfc5237a9ffb">CANCER PREVENTION</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/88613e8a-3055-4ff2-84c2-750a111c4372">PATHOLOGY</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/c8bced8d-985e-4c3c-9bfe-be278a093a5b">HEALTH CONSULTATIONS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/ed2db4ee-e9a6-4b6f-b6e8-1e3983b2215c">GENERAL PRACTITIONERS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/9436dd25-565c-405e-869c-35195c170077">ETHNIC GROUPS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/dbf324eb-fd6b-4424-9db3-cb6e0b78da22">MEDICAL EXAMINATIONS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">MARITAL STATUS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/a240475a-711e-48ce-9f48-e4f172259040">ILL HEALTH</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/8e1af490-231f-4ec4-9bda-8677bc550d4a">PUBLIC OPINION</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/cbf47ac5-605b-4b64-afbc-14bf866e8fa0">HOUSING TENURE</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/c4cb3540-d9a3-4e1e-a3da-c5ab7ef4e7db">ECONOMIC ACTIVITY</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/00000000-0000-0000-0000-000000000000">GENDER</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/91c1b36f-85ff-4345-9678-86a4950fe57a">HEALTH</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/778dc4e5-2aea-41fb-acbc-f04940788616">AGE</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/0e5d7aff-a206-440c-a804-e9b9ee85439b">CERVICAL SMEARS</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/1f7596b5-9991-4c56-ae6e-8acaacf84bcf">BOWEL SCREENING</keyword><keyword xml:lang="en" vocab="ELSST" vocabURI="https://elsst.cessda.eu/id/e7ae21e4-0d34-440d-ae23-fad1b819d37a">CARS</keyword>
        <topcClas xml:lang="en">Health care services and policies</topcClas><topcClas xml:lang="en">Social behaviour and attitudes</topcClas><topcClas xml:lang="en">Specific diseases, disorders and medical conditions</topcClas>
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      <abstract xml:lang="en">&lt;P&gt;Abstract copyright UK Data Service and data collection copyright owner.&lt;/P&gt;&lt;p&gt;The &lt;span style="font-style: italic;"&gt;Cancer Awareness Measure&lt;/span&gt; (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).&lt;br&gt;&lt;br&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).&lt;/p&gt;</abstract><abstract xml:lang="en">This survey was carried out in Brighton and Hove using the nationally validated Cancer Awareness Measure (CAM). Lake Market Research conducted the survey on behalf of NHS Brighton and Hove. A total of 3,000 interviews were conducted face-to-face with residents. During interviewing, quotas were set of 2,000 interviews from the most deprived quintiles and 1,000 interviews from the least deprived quintiles.&lt;br&gt;</abstract><abstract xml:lang="en">&lt;B&gt;Main Topics&lt;/B&gt;:&lt;BR&gt;&lt;br&gt;</abstract>
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        <collDate xml:lang="en" event="single">January 2010 - March 2010</collDate><collDate xml:lang="en" date="2010-01-01T00:00:00Z" event="start">01 January 2010</collDate><collDate xml:lang="en" date="2010-03-01T00:00:00Z" event="end">01 March 2010</collDate>
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        <universe xml:lang="en" clusion="I">Residents of Brighton and Hove aged 45-74 years old, 2010.</universe>
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