2026-04-19T10:15:32Z https://datacatalogue.cessda.eu/oai-pmh/v0/oai

7de2368c4b2f419eb499c944b3f477d38e26d1e801abbc7e9c86364af91ba798 2025-10-01T03:42:56Z language:enopenaire_data

DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 1475 Public Attitudes to Market Research, 1978 147510.5255/UKDA-SN-1475-1 Market Research Society No information recorded UK Data Service 01 January 1981 AGEATTITUDESCONSTITUENCIESCONSUMER GOODSCONSUMPTIONEMPLOYMENTENVIRONMENTAL PLANNINGFIELD WORKFINANCIAL INSTITUTIONSFOODHEADS OF HOUSEHOLDHOUSEWIVESMARKET RESEARCHMARKETINGMASS MEDIAPUBLIC OPINIONPUBLIC OPINION POLLSREFERENDUMSSHOPSSOCIO-ECONOMIC STATUSSURVEYSTRANSPORTWELFARE POLICY Consumption and consumer behaviour <P>Abstract copyright UK Data Service and data collection copyright owner.</P>The purpose of this survey was to measure awareness of, experience of and attitudes to market research.<br><B>Main Topics</B>:<BR>Variables<br> Main areas covered are:<br> 1. Previous experience of being interviewed.<br> 2. What market research is believed to be and who does it.<br> 3. Opinion of its benefits, utility, confidentiality, and public cooperation.<br> 4. Attitudes towards political opinion polls and referenda.<br> 5. Attitudes towards different types of interviewing methods. 17 July 1978 - 20 September 197817 July 197820 September 1978 Great Britain IndividualsNationalAdultsConsumers Adults aged 16 and over living in Great Britain south of the Caledonian Canal, excluding offshore islands other than the Isle of Wight Cross-sectional (one-time) study One-stage stratified or systematic random samplestage 1: 50 parliamentary constituencies-P.P.S. after stratification by R.G.'s Standard Regions, area type and socio-economic indicators.<br> stage 2: 1 ward per constituency - P.P.S.<br> stage 3: electors - systematic random. Marchant-Blyth to select non-electors Face-to-face interview <p>The Data Collection is available to UK Data Service registered users subject to the <a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank">End User Licence Agreement</a>.</p><p>Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.</p> See <restrctn> Bowen, J. (1978) 'A survey of the general public's attitudes to market research'<i></i>, Journal of the Market Research Society A survey of the general public's attitudes to market research Bowen, J. (1979) <i>Refusals and non-contacts</i> [Research report], . Refusals and non-contacts https://oai.ukdataservice.ac.uk:8443/oai/provider 1475 2024-11-28T07:21:01Z ddi:codebook:2_5