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          <titl xml:lang="en">DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 712</titl>
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        <titl xml:lang="en">Political Communication and the Young Voter, 1974: 4th and 5th Rounds</titl>
        <IDNo xml:lang="en" agency="UKDA">712</IDNo><IDNo xml:lang="en" agency="DOI">10.5255/UKDA-SN-712-1</IDNo>
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        <AuthEnty xml:lang="en">Blumler, J. G., University of Leeds, Centre for Television Research
        </AuthEnty><AuthEnty xml:lang="en">Nossiter, T. J., London School of Economics and Political Science, Department of Political Science
        </AuthEnty><AuthEnty xml:lang="en">McQuail, D., University of Southampton, Faculty of Social Science
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        <distDate xml:lang="en" date="1977-01-01T00:00:00Z">01 January 1977</distDate>
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        <topcClas xml:lang="en">Political behaviour and attitudes</topcClas><topcClas xml:lang="en">Elections</topcClas>
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      <abstract xml:lang="en">&lt;P&gt;Abstract copyright UK Data Service and data collection copyright owner.&lt;/P&gt;The purpose of this study was to collect data about the first-time elector, whose attitudes towards, exposure to and response to the flow of campaign communications during the 1970 and the 1974 General Election were examined in the context of political outlook, role and social situation.&lt;br&gt;</abstract><abstract xml:lang="en">&amp;lt;i&amp;gt;4th and 5th Rounds&amp;lt;/i&amp;gt;&lt;br&gt; The 4th and 5th rounds were undertaken to trace the evolution of the beliefs and opinion of young voters in their second general election, noting particularly any major areas of change and maturation. To examine the impact of a number of external influences on the panel's political thinking, comparing and contrasting their early and later roles. To identify influences of the first election experience (1970) on respondents' attitudes and behaviour at their second election. To compare orientations towards and exposure to political communications of identical respondents in two successive campaigns. To shed light on aspects of the present surge of increasing electoral volatility.</abstract><abstract xml:lang="en">&lt;B&gt;Main Topics&lt;/B&gt;:&lt;BR&gt;</abstract><abstract xml:lang="en">Attitudinal/Behavioural Questions&lt;br&gt; Voting intention, actual vote, attitudes to political parties before and after the campaign. Orientations to the political and electoral system, political interest, duty to vote, importance of outcome, opinion on efficacy of election process, perceptions of the choice offered voters by the parties. Assessment of political knowledge, issue salience, respondent's reasons for following and avoiding the campaign on television. Exposure to the campaign in diverse media: television, radio, newspapers, discussion with friends and family members. Post-election assessment of the quality of the campaign equivalent in wording to the index of pre-campaign reasons for following and avoiding the election.&lt;br&gt; Background Variables&lt;br&gt; Marital status, number of children, occupation, trade union membership, type of residence.</abstract>
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        <collDate xml:lang="en" event="single">15 February 1974 - 11 March 1974</collDate><collDate xml:lang="en" date="1974-02-15T00:00:00Z" event="start">15 February 1974</collDate><collDate xml:lang="en" date="1974-03-11T00:00:00Z" event="end">11 March 1974</collDate>
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        <universe xml:lang="en" clusion="I">A main panel of registered first-time electors, aged 18 - 24 in 1970, resident in 6 parliamentary constituencies in the City of Leeds</universe>
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