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          <titl xml:lang="en">DDI study level documentation for study ZA0484 Teenage Fair (Young Visitors)</titl>
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        <titl xml:lang="en">Teenage Fair (Young Visitors)</titl>
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        <AuthEnty xml:lang="en">GfM, Gesellschaft für Marktforschung, Hamburg
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      <abstract xml:lang="en">Attitude of young fair visitors to the Teenage Fair.  Topics: Sources of information about the Teenage Fair; expectations of this fair; interest in product offerings; evaluation of the fair as well as of the framework program; attitude to regularly conducting such an event; attitude to models for young people; personal idols; opinion leaders in clothing questions; shopping habits and preferred type of store; current and desired place of residence; type of income and spending habits.  Demography: age (classified); sex; marital status; school education; vocational training; occupation; economic area; state.</abstract><abstract xml:lang="de">Einstellung junger Messebesucher zur Teenage Fair.  Themen: Informationsquellen über die Teenage Fair; Erwartungen an diese Messe; Interesse am Warenangebot; Bewertung der Messe sowie des Rahmenprogramms; Einstellung zu einer regelmäßigen Durchführung einer solchen Veranstaltung; Einstellung zu Vorbildern bzw. Leitbildern für die Jugend; eigene Idole; Meinungsführer in Bekleidungsfragen; Einkaufsgewohnheiten und bevorzugter Geschäftstyp; derzeitiger und gewünschter Wohnort; Art des Einkommens und Ausgabegewohnheiten.  Demographie: Alter (klassiert); Geschlecht; Familienstand; Schulbildung; Berufsausbildung; Beruf; Wirtschaftsraum; Bundesland.</abstract>
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