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          <titl xml:lang="en">DDI2.5 XML CODEBOOK RECORD FOR STUDY NUMBER 6680</titl>
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        <titl xml:lang="en">National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure, Kent and Medway, 2010</titl>
        <IDNo xml:lang="en" agency="UKDA">6680</IDNo><IDNo xml:lang="en" agency="DOI">10.5255/UKDA-SN-6680-1</IDNo>
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        <fundAg xml:lang="en">Kent and Medway Cancer Network</fundAg>
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        <distrbtr xml:lang="en">UK Data Service</distrbtr>
        <distDate xml:lang="en" date="2011-02-18T08:35:50Z">18 February 2011</distDate>
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        <topcClas xml:lang="en">Health care services and policies</topcClas><topcClas xml:lang="en">Social behaviour and attitudes</topcClas><topcClas xml:lang="en">Specific diseases, disorders and medical conditions</topcClas>
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      <abstract xml:lang="en">&lt;P&gt;Abstract copyright UK Data Service and data collection copyright owner.&lt;/P&gt;&lt;p&gt;The &lt;span style="font-style: italic;"&gt;Cancer Awareness Measure&lt;/span&gt; (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).&lt;br&gt;&lt;br&gt;The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).&lt;/p&gt;</abstract><abstract xml:lang="en">Kent and Medway Cancer Network (KMCN) commissioned Explain to carryout on-street interviews using the cancer awareness measurement (CAM) tool. The survey took place in March 2010 within three Primary Care Trusts (PCTs); NHS Medway, NHS West Kent and NHS Eastern and Coastal Kent. The main objectives of the research were to better understand the level of public knowledge of cancer signs and symptoms and to help KMCN plan interventions and campaigns to raise awareness of risk factors. The results will also provide KMCN with information to benchmark against in the future.&lt;br&gt; &lt;br&gt; Further information about the CAM may be found on the &lt;a href="http://info.cancerresearchuk.org/spotcancerearly/naedi/AboutNAEDI/Researchevaluationandmonitoring/naedi_cam/" title="Cancer Research UK Cancer Awareness Measures (CAMs)"&gt;Cancer Research UK Cancer Awareness Measures (CAMs)&lt;/a&gt; web page.&lt;br&gt;</abstract><abstract xml:lang="en">&lt;B&gt;Main Topics&lt;/B&gt;:&lt;BR&gt;&lt;br&gt;</abstract>
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        <collDate xml:lang="en" event="single">March 2010</collDate><collDate xml:lang="en" date="2010-03-01T00:00:00Z" event="start">01 March 2010</collDate>
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        <restrctn xml:lang="en">&lt;p&gt;The Data Collection is available to UK Data Service registered users subject to the &lt;a href="https://ukdataservice.ac.uk/app/uploads/cd137-enduserlicence.pdf" target="_blank"&gt;End User Licence Agreement&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.&lt;/p&gt;</restrctn>
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