\nInitial data collection using the CAM has taken the form of two surveys, from which datasets are available through the UKDA: a survey of the general British population undertaken as part of the Office for National Statistics (ONS) Opinions Survey (formerly the ONS Omnibus Survey), and a survey of the six largest ethnic minority groups in England (Indian, Pakistani, Bangladeshi, Caribbean, African and Chinese) undertaken by Ethnibus. These surveys were carried out in 2008 and provide a baseline against which to evaluate policy initiatives designed to improve awareness. It is expected that the surveys will be repeated in 2012. Also planned are a series of regional initiatives in the UK, and surveys involving specific types of cancer.
\nFurther information about the CAM may be found on the Cancer Research UK Cancer Awareness Measures (CAMs) web page.
Main Topics:
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