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AUDIENCE REACTION
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British Viewers' Reactions to the `Roots' Series, 1977
Abstract copyright UK Data Service and data collection copyright owner.The purpose of this study was to investigate British viewers' reactions to the American television series Roots. Questionnaires about all six programmes were sent to the Viewing Panel, to be followed shortly after the series by a lengthy special questionnaire covering the series as a whole. This included...
Branded Consumption and Social Identification: Young People and Alcohol Study, 2006-2007
Abstract copyright UK Data Service and data collection copyright owner.This qualitative dataset examines young people's relationship with alcohol and drinking practices.
The study investigated the meanings that young people associate with drinking and how contemporary forms of alcohol marketing operate to constitute alcohol brands as discursive resources that young people...
Talking Robots: a Critical Examination of Strategies for Public Engagement with Robotic Technologies, 2007-2008
Abstract copyright UK Data Service and data collection copyright owner.Robotics encompasses a broad range of academic disciplines including engineering, biology, neuroscience, psychology and artificial intelligence. It is a significant area of emerging science, and one where views regarding fact and fiction are particularly confused. Talking Robots aimed to investigate...